The Rector’s Palace is located on the main square. It was built in the 15th century and completed under the rule of Rector Toma Zorzi. It has been the centre of town and island administration for centuries.
The Ethno-Gallery of the Družina Culture and Arts Association contains many valuable exhibits: typical Pag blouses adorned with Pag lace, older women’s and men’s folk attire, various items of apparel, antique parts of furniture and photographs that testify to life as it once was in Pag.
The Church of the Assumption of the Blessed Virgin Mary is situated on the main town square and is the most valuable monument of ecclesiastical architecture in Pag. The cornerstone was laid on 18 May 1443, marking the commencement of its long-lasting construction.
Kamerlengo Tower no longer stands in its original form. The former tower today houses the town government, while during the summer months the Town Hall serves as an exhibition space for various artists.
The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.
The Church of St. Francis (‘Sveti Frane’ in Croatian) was built in the latter half of the 15th century in the northern part of the old town core. Works on its façade continued until mid-1510s. A monastery next to it belonging to the order of Friars Minor Conventual was dissolved in 1785.