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A natural spa rich in mud sediments is situated in the Lokunja section, in the very heart of the town of Pag. This mud effectively treats rheumatism and various skin conditions.

Pag lace is a unique product of the hard-working and skilful hands of the women from the town of Pag. Lace-making is a very old tradition throughout the Mediterranean.

Pag’s folk attire is especially beautiful and known throughout Europe. When speaking of Pag folk attire, one first thinks of the old-style women’s clothing, particularly the lace made by needlepoint, the blouses and headgear (called pokrivaca).