Pag lace is a unique product of the hard-working and skilful hands of the women from the town of Pag. Lace-making is a very old tradition throughout the Mediterranean.
A natural spa rich in mud sediments is situated in the Lokunja section, in the very heart of the town of Pag. This mud effectively treats rheumatism and various skin conditions.
The Pag circle dance is performed to the accompaniment of brass music.
Pag’s folk attire is especially beautiful and known throughout Europe. When speaking of Pag folk attire, one first thinks of the old-style women’s clothing, particularly the lace made by needlepoint, the blouses and headgear (called pokrivaca).
Stacked stone walls and boundaries are a vital aspect of Pag’s past and eternal monuments to the arduous life of Pag’s labourers, who built and maintained them for centuries.
The Pag carnival has a long tradition. The Winter Carnival is organized for the local population, and it begins on the first Saturday after the Epiphany and it lasts until Ash Wednesday. During this period, dances (tanci) are organized every Saturday.