During Venetian rule, Pag’s citizens were exempt from participation in military campaigns due to the importance of salt production. However, Ivan Petar Kašić waived the exemption and participated in one of the most important battles in history: the Battle of Lepanto in 1571.
The Rector’s Palace is located on the main square. It was built in the 15th century and completed under the rule of Rector Toma Zorzi. It has been the centre of town and island administration for centuries.
A quiet and peaceful village suited for a pleasant vacation along sand and pebble beaches, ideal for a family holiday. Vlašići Cove has by far the most beautiful sand beach on the island of Pag.
The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.
The construction of Pag’s Benedictine Convent of St. Margaret began right after the new town of Pag was established, as a memorial to the former church and convent in the Old Town.
Paklenica National Park is situated on the coastal slope of southern Velebit. It encompasses the watercourses of Velika and Mala Paklenica, their recognizable canyons which were vertically cut into the southern slope of Velebit and the wider environs.