During Venetian rule, Pag’s citizens were exempt from participation in military campaigns due to the importance of salt production. However, Ivan Petar Kašić waived the exemption and participated in one of the most important battles in history: the Battle of Lepanto in 1571.

A quiet and peaceful village suited for a pleasant vacation along sand and pebble beaches, ideal for a family holiday. Vlašići Cove has by far the most beautiful sand beach on the island of Pag.

A small harbour in a naturally sheltered cove on the southern side of the island of Pag that exudes simplicity and authenticity. If you want to withdraw from the hustle and bustle and indulge in the island’s tranquillity, Košljun is the just the place for you. Its exquisite pebble and sand beaches will be appreciated by children and sports-lovers alike.

paška čipka

The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.

A fishing village on the south-western shore of the island of Pag, half-way between the island’s hubs, Novalja and Pag. Šimuni is an ideal spot for a family vacation, long strolls and swimming and sunbathing on the nearby beaches.

paška čipka

The Ethno-Gallery of the Družina Culture and Arts Association contains many valuable exhibits: typical Pag blouses adorned with Pag lace, older women’s and men’s folk attire, various items of apparel, antique parts of furniture and photographs that testify to life as it once was in Pag.