The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.
Until the mid-19th century, the town of Pag was encircled by sizeable and lovely walls with defence towers. Pag had several town gates, and the largest was in the Katine section, called the Porta Marina. Only the lintel of Rector Nikola Tiepolo remains preserved from this gate. The Minor Gate was a little farther south.
During Venetian rule, Pag’s citizens were exempt from participation in military campaigns due to the importance of salt production. However, Ivan Petar Kašić waived the exemption and participated in one of the most important battles in history: the Battle of Lepanto in 1571.
Kamerlengo Tower no longer stands in its original form. The former tower today houses the town government, while during the summer months the Town Hall serves as an exhibition space for various artists.

The Church of the Assumption of the Blessed Virgin Mary is situated on the main town square and is the most valuable monument of ecclesiastical architecture in Pag. The cornerstone was laid on 18 May 1443, marking the commencement of its long-lasting construction.
A picturesque village on the southern side of the island of Pag, in a pristine, shallow cove with numerous secluded beaches. A former salt pan, built under French rule, can be seen in the cove.