
Pag’s Old Town is located a kilometre south of today’s town core. What used to be a large and rich town is today is an archaeological site and shrine. The Romanesque Church of St. Mary with a statue of the Mother of God has been preserved along with the remains of a Franciscan monastery.

A quiet and peaceful village suited for a pleasant vacation along sand and pebble beaches, ideal for a family holiday. Vlašići Cove has by far the most beautiful sand beach on the island of Pag.

EXPERIENCE THE ADVENTUROUS EXPERIENCE CLIMBING THE HIGHEST PEAK OF THE ISLAND, ST. VID, WHICH IS LOCATED DIRECTLY ABOVE THE PAG BAY. TAKE THE TREKKING, A MIX OF WALKING AND HIKING, AND TREAT YOURSELF TO A PERFECT TRIP IN THE BEAUTIFUL NATURE OF THE ISLAND.

We simply do not know precisely how long salt has been produced in Pag. Salt production in the Croatian lands was first mentioned in the book about Adriatic salt pans by Prof. Candide from the university in Naples, published in 1912.
During Venetian rule, Pag’s citizens were exempt from participation in military campaigns due to the importance of salt production. However, Ivan Petar Kašić waived the exemption and participated in one of the most important battles in history: the Battle of Lepanto in 1571.

The Church of St. Francis (‘Sveti Frane’ in Croatian) was built in the latter half of the 15th century in the northern part of the old town core. Works on its façade continued until mid-1510s. A monastery next to it belonging to the order of Friars Minor Conventual was dissolved in 1785.