The Church of St. Francis (‘Sveti Frane’ in Croatian) was built in the latter half of the 15th century in the northern part of the old town core. Works on its façade continued until mid-1510s. A monastery next to it belonging to the order of Friars Minor Conventual was dissolved in 1785.
The tradition of lace-making by needle-point has been nurtured in the town of Pag for centuries. Among the products of this special technique, Pag lace is the most valued and was thus registered in the UNESCO world heritage list in 2009.

The Church of the Assumption of the Blessed Virgin Mary is situated on the main town square and is the most valuable monument of ecclesiastical architecture in Pag. The cornerstone was laid on 18 May 1443, marking the commencement of its long-lasting construction.
A list of Croatia's licensed tour guides for the town and island of Pag (Zadar County).
The Gradac vista offers the most spectacular panoramic view of the core of Pag. Gradac is located by the road connecting Pag and Novalja.
Pag’s Old Town is located a kilometre south of today’s town core. What used to be a large and rich town is today is an archaeological site and shrine. The Romanesque Church of St. Mary with a statue of the Mother of God has been preserved along with the remains of a Franciscan monastery.